The Verein für die Anerkennung des Alten Landes zum Welterbe der UNESCO e.V. was founded in 2008.
It emerged from the Welterbe consortium, which has been working on the project since 2002. The aim of the association is to have the Kulturlandschaft Altes Land (“Cultural Landscape Altes Land”) be jointly recognised as a UNESCO World Heritage Site.
The Altes Land is a landscape with outstanding significance and its uniqueness is of universal rank. Its distinctive character as a cultural landscape is threatened by developments and various types of uses; its characterising singularity is at risk of being lost.